AI is Telling Contact Centres More Than Ever. But What Happens Next?

The growing use of AI in contact centres is creating vast volumes of data, and investment is set to continue.
12 months ago, MaxContact’s KPI Benchmarking report 2025-2026 confirmed that 60% of contact centres said AI and automation would be the main areas of increased investment in 2026.Against that backdrop, and to coincide with the launch of MaxContact’s new Auto QA solution, MaxContact hosted a roundtable conversation with analysts, partners, and consultants to discuss issues emerging fr