Your content is getting attention, but is it generating revenue?

By Michael Gerardis
Marketers have never had more ways to prove their content is ‘working’.
Views, impressions, clicks, likes, shares and engagement rates can all tell us whether we’ve captured attention. But there’s a more important question businesses need to ask: what happened next?
After more than two decades working across digital marketing and business growth, I’ve seen a growing disconnection between content performance and commercial performance.
A piece of