Are your B2B customers relying on incorrect content evidence?

By Joel Thomson 
AI can’t recommend what it can’t reach. Strictly speaking, it can. That’s the problem.
If an AI system researching suppliers for a buyer can’t retrieve your current product pages, technical documentation or case studies, it may still answer. It can fall back on old model knowledge, review sites, cached material, competitor claims and somebody else’s version of your business.
I use AI heavily. That has made me less impressed by fluent answers an