An algorithm opt-out option makes relevant content more important than ever before

By Sabri Suby
Australia’s proposed social media algorithm opt-out has already sparked plenty of speculation about what happens if users start switching off personalised recommendations and returning to feeds dominated by the accounts they actively follow.
Most of us know that personalisation is far from an incidental social media feature. It is the core product experience, as the platforms have become great at understanding what people are interested in, and then showing more of it.
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