Mad Mex rebuilds loyalty and accelerates growth

Mad Mex, one of Australia’s leading Mexican quick-service restaurant franchises, with more than 75 locations, partnered with Taguchi and other technology providers to rebuild its loyalty program and digital customer experience. 
Customer research had identified two major barriers to growth: the brand’s positioning was not resonating strongly enough with customers and its disconnected technology stack was creating a fragmented experience. These issues limited personalisation, red