The messy middle may be the most valuable content you create

By Matt Jones 
The first casualty of the AI revolution is certainty, not jobs.
A year ago, if someone published a thoughtful article or a beautifully written LinkedIn post, our default assumption was that they’d probably written it themselves. Today, even genuinely original work is met with a shrug and a dismissive ‘ChatGPT probably wrote that’. I wonder how many readers have already thought that about this piece. 
This is a problem that leaders around the world are g