Lessons from a chief marketing officer turned content creator

By Chantel Brayley
For 18 years I introduced myself as somebody from somewhere. The work was always credited and I was never sitting in a corner feeling unseen about it. Being the marketing lead at a brand people already love is a genuinely great place to stand: the brand answers the first three questions for you, and everyone in the room knows roughly what you are about before you speak. 
At Petal & Pup, I was the first full-time team member and grew the marketing team from just me to