Google MD of retail and CPG: “see it, want it, shop it”

Google UKI retail and CPG managing director Sophie Neary says shoppable video; creator-led commerce; and stronger retail data are collapsing the journey from inspiration to purchase.
For retailers preparing for back-to-school, the golden quarter and the growing number of seasonal “mega moments” in between, the ecommerce journey is becoming less linear. Consumers are searching in more conversational ways; discovering products through creators; watching retail content on the living-roo