Wickes “our focus is simple: save them time and save them money”

Wickes is nominated for the Retail Excellence Diamond Award and Digital Team of the Year at this year’s RG Excellence Awards. Gary Kibble, chief marketing and digital officer for the home improvement retailer, explains how the business is continually finding new ways to improve the end-to-end customer journey.
For Wickes, retail excellence is not a single-store, single-channel or single-team achievement. It is increasingly the result of a joined-up operating model that connects stores