Yankee Candle launches on TikTok Shop with THG Commerce

Yankee Candle has launched on TikTok Shop in the UK as the home fragrance giant looks to bolster its social commerce offer.
The retailer has partnered with THG Commerce to deliver its new digital storefront, allowing shoppers to discover and purchase its candles and home fragrance products directly through the social media platform.
The launch will be supported by exclusive offers, live shopping events and tailored content as Yankee Candle looks to tap into growing consumer demand for shopping t