Jisoo’s new ALO campaign puts the spotlight on wellness
20-08-2026 11:33 via retailgazette.co.uk

Jisoo’s new ALO campaign puts the spotlight on wellness

ALO has unveiled a new campaign, fronted by one of its global ambassadors Blackpink’s Jisoo.
Jisoo has partnered with the brand on two previous occasions, once for an exclusive trainer launch in the autumn of last year and then again in March of this year.
The marketing drive shows Jisoo balancing “movement and recovery to find inspiration and renewal”.In the campaign imagery Jisoo is shown wearing the new autumn collection which includes tank tops, a pullover, shorts and tenni
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