Are retailers being left behind as AI rewrites the shopping journey?

Retailers are facing a new visibility battle as shoppers increasingly turn to artificial intelligence to discover products, compare options and decide where to buy, according to AI experts.
The warning comes as AI-powered search moves rapidly from an emerging technology to a mainstream part of the customer journey, with Storyblok research shared with Retail Gazette finding that 46% of buyer journeys were already beginning in AI rather than traditional search, based on research published on Novem