Virgin Media O2 tests in-store experience to encourage tech recycling

Virgin Media O2 is seeking to help shoppers “better understand technology recycling and reuse” as part of a trial at its experiential flagship O2 store in Westfield Stratford City. 
The company is piloting its “O2 tech refab lab” as one of the store’s interactive discovery zones, where customers can learn how devices can be given a second life so they don’t go to waste. 
The zone, which was created in collaboration with the O2 stores team, helps cons