Rightmove helps Barbie find her dream home
28-07-2026 17:23 via retailgazette.co.uk

Rightmove helps Barbie find her dream home

Mattel, Barbie’s parent company, has teamed up with Rightmove to find Barbie her next Dreamhouse.
It will appear as a property listing on the platform over the summer. Fans were able to visit the Barbie DreamHouse Estate Agent pop-up in Covent Garden, London from July 24 to July 26.
As part of the experience, visitors will be able to explore the 2026 Dreamhouse.
This comes as research from the brand shows 75 per cent of  Gen Z and Millennial women see homeownership as an “import
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