Very’s head of beauty buying on building a modern, digital-first destination

Earlier this month, The Very Group added Estée Lauder to its beauty offer in a continuation of its efforts to expand its premium brands. Sophie Blackledge, head of beauty buying at The Very Group, explains how premium beauty can encourage new and existing customers to shop across more categories, and enable the digital retailer to build deeper loyalty.
“Rather than trying to recreate the traditional beauty hall online, our ambition is to build a modern, digital-first premium beauty