Unhidden founder on why adaptive fashion is retail’s overlooked growth opportunity

Victoria Jenkins, founder and CEO of adaptive and universally designed fashion brand Unhidden, is nominated for Women in Leadership at this year’s RG Retail Excellence Awards. She says retailers can no longer afford to treat disabled consumers as a new audience, arguing that adaptive fashion could be both commercially powerful and life-changing.
“I really resent the term niche because I don’t think one in four people is niche,” she stresses. “[Retaile