Lil Luv Dog launches in Selfridges

Lil Luv Dog has launched its liquid shampoo and leave-in conditioning mist exclusively at department store Selfridges, marking its debut in the UK market. 
The products are available at Selfridges Oxford Street and on selfridges.com. 
They join the brand’s dry shampoo vessel, dry shampoo sachet refill, grooming wipes, and grooming brush.
The Selfridges exclusive reflects Lil Luv Dog’s retail strategy since launch, according to the business. 
Rather than entering tradit