Columbia Sportswear’s Romain Cancilleri-Michy breaks down its flat earth campaign

Columbia Sportswear unveiled their award winning campaign ‘Expedition Impossible’ earlier this year.
The marketing drive asked the public to find the edge of the Earth in return for the company’s keys.
Columbia Sportswear has received hundreds of submissions containing theories, maps, diagrams and attempts from explorers globally to find the Earth’s edge.
Romain Cancilleri-Michy, senior brand marketing manager Europe at Columbia Sportswear explains that the firm&rsqu