Sofa.com is empowering consumers to “furnish your home from one delivery”

As sofa.com marks 20 years in business, managing director Sunayna Azam [left] and creative director Nicky Emlick [right] discuss the brand’s reset; its move beyond sofas; and why customer-led design is shaping its next phase.
When sofa.com launched two decades ago, the idea of persuading customers to buy a sofa online was a bold bet. The business continues to be forward-thinking, now with a broader home offer, a clearer B2B strategy and a renewed focus on the customer.
Azam and Emlick desc