Frasers finance boss calls RRP rules “unreasonable and unlawful barriers”
28-08-2026 16:46 via retailgazette.co.uk

Frasers finance boss calls RRP rules “unreasonable and unlawful barriers”

Frasers Group chief financial officer Chris Wootton has written to the Advertising Standards Authority (ASA) calling for it to reconsider its approach to recommended retail prices (RRPs), arguing that its guidance could make it harder for retailers to offer genuine discounts.
In a letter dated 28 August, Wootton said the ASA was creating “unreasonable and we say unlawful barriers” to price competition and accused the regulator of making it harder for retailers to promote discounts du
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