Asics launches new trail runner campaign

Asics has unveiled a new campaign which puts the spotlight on trail running.
Devised by creative agency AGIT8, the marketing drive highlights that trail running is “tough” but that is exactly why people love it.
Part of the retailer’s ‘Sound Mind, Sound Body’ brand platform, the campaign follows runners as they traverse steep inclines and descents and deal with mud and unpredictable terrain. It is soundtracked to The Beach Boy’s ‘Good Vibrations’.T