eBay’s Emily O’Hara on the inspiration behind its eBay live campaign

Online marketplace eBay has unveiled a new global brand campaign for its live shopping platform that aims to position the marketplace as the “antidote to passive scrolling”.
It was created in collaboration with creative agency JOAN and features dedicated assets across fashion, collectables and more.
According to Emily O’Hara, VP of global brand marketing at eBay, the campaign was inspired by what the firm is already seeing on eBay live- sellers sharing their knowledge and buyer