Disney and Formula 1 bring ‘Fuel the Magic’ campaign to UK for British Grand Prix

Disney and Formula 1 are bringing their “Fuel the Magic” campaign to the UK for the first time with a major retail and entertainment takeover around this year’s British Grand Prix.
The partnership will see Disney launch new limited-edition products, live performances, character experiences and retail activations across Silverstone and London.
The campaign marks the European debut of Disney x Formula 1, bringing together Disney’s consumer products business with one of the