Hydration breaks: Why all the fuss?

Hydration breaks have caused quite the commotion with European football fans.
Mandatory hydration breaks were introduced by FIFA for all 104 matches of the World Cup, regardless of the weather conditions. The breaks are three minutes long and occur in the middle of each half.
The regulator argued that the breaks would provide the athletes with time to rehydrate during matches.
But fans, especially European fans, are furious, believing the break implemented as an advertising opportunity rather th