Snappy Shopper VP on retail media’s power to drive conversations to action

With Snappy Shopper expanding beyond the UK mainland, Retail Gazette met with with the Q-commerce platform’s VP of groups & business development Greg Deacon to discuss the “huge growth” moments retail media can provide independent retailers.
“We create an opportunity for brands to engage with the customer at the point of purchase – that moment of truth. That few minutes they’re going to spend on the app to place their order. How do we get them to engage an