25-06-2026 09:24 via retailgazette.co.uk

Ferrari marketing chief exits after backlash over electric supercar launch

Ferrari’s long-serving marketing boss has stepped down just weeks after the luxury car maker faced a backlash over the launch of its first fully electric model.
Enrico Galliera, who has spent 16 years at Ferrari, is leaving his role as chief marketing and commercial officer. He will be replaced in July by former BMW Italy boss Massimiliano Di Silvestre.
The supercar maker said Galliera had “decided to embark on a new chapter in his professional journey”, adding that the move ha
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