Decathlon launches ‘Middle Aisle’ in discounter push

Decathlon has introduced its own version of the famed ‘Middle Aisle‘ promotion across its UK and Ireland stores, websites and app.
The company’s new value-focused offer will feature a rotating selection of products linked to seasonal events, with prices fixed for six weeks at a time.
Its inaugural promotion, running until 30 August, focuses on back-to-school essentials including children’s footwear, backpacks and water bottles.
Among the launch deals are Decathlon Kids&rs