B&Q appoints former Amazon lead as director of retail media

Home improvement giant B&Q has appointed Laura Karsunky as director of retail media, as it looks to strengthen its commercial proposition.
The appointment is designed to support B&Q’s ambition to deliver more relevant experiences for customers, while enabling suppliers and brand partners to engage more effectively with B&Q customers.
Karsunky joins from Amazon, where she spent more than a decade in senior leadership roles. With over 20 years of experience spanning media, advert