Cotswold Outdoor Group’s CEO on what building a retail media network really takes

A year ago, Cotswold Outdoor Group launched its retail media network, writes Jamie Kristow, CEO of Cotswold Outdoor Group.
Since then, we have been cited in trade press, referenced at industry conferences, and held up as an example of what specialist retail can do when it stops thinking of itself merely as a place to buy things and starts thinking of itself as a high-value media environment.
The recent HOKA campaign on March 7 delivered a 30 per cent increase in share of revenue, a 13.3 per cent