Seasalt axes US stores to focus on wholesale

Cornish fashion retailer Seasalt has shut all four of its standalone shops in the US after two years.
The brand said that the closures were a strategic decision as its wholesale operations and retail partnerships continued to go “from strength to strength”.
Seasalt launched its first US shop in September 2024 and had grown its footprint in the region to four sites by early 2026. However, the business confirmed that the four stores had shut by 17 May.
The company is now seeking to com