Interview: Rithum’s Mark Howell on how retailers can no longer rely on inventory-led growth

As retailers face rising costs, growing competition and changing customer expectations, many are turning to dropshipping in a bid to expand product ranges without increasing inventory risk.
According to Rithum’s retail director EMEA Mark Howell, the model is becoming an increasingly important part of modern retail strategy, allowing businesses to widen their assortment while saving on cash and warehouse capacity.
Retail Gazette caught up with Howell, who says the fundamental attraction of