Give the people a reason to travel

 
Leisure patronage is encouraging, but we must work harder to inspire journeys and turn affordable fares into memorable days out
 
It’s that time of year as football league tables take shape and the nights draw in, that, in my role as founder of Great Scenic Journeys, I reflect on the busy Spring and Summer season just gone. As I mentioned last September (PT344), this is no time for rest and for everyone involved in the leisure transport space, the planning for next year should