OOH industry grows nearly 10% in Q1 2024

The Australian out-of-home (OOH) industry has reported a 9.26% increase on net media revenue for Q1, 2024, according to the Outdoor Media Association (OMA).The industry is at $287.6 million, up from $263.2 million for the same quarter in 2023.Digital OOH revenue accounted for 74.1% of total net media revenue year-to-date, an increase over the recorded 70.7% for the same period last year.
“The OOH industry has never been as nimble, focussed, and unified, with a flurry of activity to start t