Real estate developer’s ‘sleazy’ billboard breaches Ad Standards

An out-of-home (OOH) advertisement from Melbourne-based real estate developer Orchard Piper has been pinged by Ad Standards for breaching Sections 2.1, 2.2 and 2.4 of the Australian Association of National Advertisers (AANA) Code of Ethics.The billboard promoting the development featured several images, one of a woman leaning into a car with her skirt blown upwards, and her sheer underpants visible.The complaint claimed the ad was “sleazy, salacious and clearly misogynistic”.
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