Cancer Chicks say ‘FUCC It’ in new brand platform, via MBCS

Charity organisation Cancer Chicks has launched a new brand platform and campaign via Initiative Impact and Mediabrands Content Studio (MBCS), encouraging Aussies to talk about and support young women with cancer.‘FUCC It’ hopes to become a cultural catchcry to empower young women to not let cancer, terminal illness or chronic pain to define their lives. The deliberately provocative tagline hopes to grab attention, build rapport and generate a sense of liberation for women with cance