Nova Entertainment announces new media partner following pitch

Nova Entertainment has appointed GroupM’s Mindshare as its media agency partner, Mumbrella can exclusively reveal.The agency will work across Nova’s entire portfolio, including Nova Network, SmoothFM, FIVEAA, Star 104.5 and the Nova Podcast Network.
The incumbent, dentsu’s Carat, held the account since 2017. Mumbrella understands the account is worth $9 million.Adam Johnson, chief growth officer at the audio business, told Mumbrella that the quality of Mindshare’s re