BPAY aims for a younger audience in new Five by Five campaign

Indie agency Five by Five Global is behind an inventive new campaign for Australian Payments Plus, showing how BPAY can aid younger Australians in managing their payments.The campaign draws on “relatable everyday predicaments” and adds the magic of instant payment services, showing “the ease with which BPAY can help people stay in control, especially with their bills.”“We all have a little bit of magic in our pockets,” explains Matt Batten, ECD at Five by Five