Evergreen launches Waffles 'N' Bites, continues expanding into breakfast category

The debut of breakfast brand Evergreenâs Waffles 'N' Bites at Natural Products Expo West last month taps into a growing consumer demand for handheld and âsnackable quick breakfast formats,â and frozen quick options, which Innova Market Insights suggests is a small but a potentially mighty subsegment of the market.