This New 'Wellness-Driven' Nail Studio Starts Pedicures Face-Down

At The Shade, a new nail studio concept from The Tox Founder Courtney Yeager, appointments start with clients laying face-down on a massage table. But that’s not the only part of the experience that differs from your standard mani/pedi. The business, which opened its SoHo flagship in June, is on a mission to reimagine the modern nail salon experience. Its method involves a full-scale experience, engulfing visitors in a calming atmosphere featuring private suites and waterless nail treatmen