Outgoing Apple CEO Tim Cook’s final act: Jacking up prices by 20%

Outgoing Apple CEO Tim Cook
As Tim Cook finally prepares to step down as Apple’s CEO (with John Ternus set to take over in September 2026), his tenure is closing with a stark reminder of the challenges facing the tech giant in the AI era. In response to skyrocketing memory and storage costs — driven by insatiable demand from AI data centers — Apple has hiked prices on select Mac and iPad models by roughly 20%. Cook has called the situation a “100-year flood,” and pr