Apple raises MacBook and iPad prices as AI-driven memory costs surge

In a notable shift, Apple announced price increases on its MacBook and iPad lines on June 25, 2026, citing unprecedented rises in memory and storage chip costs fueled by the global AI boom.
The company, known for its premium positioning and efficient supply chain, said it could no longer absorb the skyrocketing component prices that have rippled through the electronics industry. Notably, the iPhone — Apple’s biggest revenue driver — remains unaffected by the changes.
Key Price