Why ‘fake’ job ads are becoming retail’s latest marketing tactic

Over the past few years there has been a rise in “fake” jobs. Not simply jobs adverts that turn out to be fabricated, but jobs that purely serve as a marketing function such as Hotwheel’s tiniest team principal or Morrison’s chief donut taster.
Marketing experts Pete Harrison, managing partner at  M+C Saatchi Talk and Alexandra Mendes, director of celebrity and creator partnerships, EMEA at UEG explain why many brands and retailer are utilising them.
Harrison shares