Screwfix names agency for PPC account

Screwfix has named Incubeta to its Pay per Click (PPC) account for the UK and Ireland, following a competitive multi-stage pitch process.
The agency will be responsible for fully handling strategic consultancy and account management. The agency will also be tasked with the development of an AI-driven performance engine to manage the retailer’s SKU’s.
As part of those plans, Incubeta will implement its ‘Seamless Shopping AI’ powered feed enhancement.
Sue Harries, digital &