The best and worst celebrity collabs in marketing today

Celebrity collabs seem to be a dime a dozen lately but what makes a hit collab? We take a look at some of the hits and misses.
Hits
Beefeater x Jay Kay (Jamiroquai)
The first campaign on the hits list is from British gin firm Beefeater.
The brand recently unveiled its newest ad for its Beefeater 0.0 which stars British singer-songwriter Jay Kay, co-founder of Jamiroquai. The spot celebrates the 30th anniversary of his hit song Virtual Insanity and see’s him return to the “iconic set&