Argos revives catalogue experience with new personalised app feature

Argos has launched a new mobile app feature designed to recreate the discovery-led experience of its former print catalogue for digital shoppers.
Its new ‘Your Catalogue’ service, which rolls out across its iOS and Android apps from 29 July, offers customers personalised product recommendations, curated trend edits, category lookbooks and new-arrival selections.
The feature adapts according to each user’s browsing activity, searches and saved products, with the content updating