Superdrug’s COO on its beauty playground “built solely around exploration”

Superdrug recently celebrated the first birthday of its beauty playground concept by launching a series of new brands and products.
The concept, which launched in July 2025 at the brand’s flagship Westfield Stratford London store, now forms a permanent feature in its leading destination stores and online.
The concept serves as “a hub of beauty discovery” where customers can “explore must-have brands, access beauty services, receive expert advice, and create content w