Shein and Temu worries push Primark to slash prices by up to 29%
Primark is cutting prices across hundreds of bestselling products amid intensifying competition from online rivals Shein and Temu.
The retailer has reduced prices by as much as 29 per cent across selected womenswear, menswear and childrenswear lines under its new “Iconic Value” initiative, which is launching across all 19 of its markets.
The permanent reductions include women’s boyfriend pyjamas, which have fallen from £17 to £13, while a single-breasted coat has dr