Louise Noble explains why art was the inspiration of Fitflop’s recent collaborations

Fitflop have looked to the art world for their latest collaborations, partnering with artist Keith Haring and colour standards company Pantone.
Louise Noble, FitFlop chief product and brand officer explains that the idea for the Keith Haring campaign came from movement. The brand wants to help people move better and Haring’s work “is full of movement, optimism and energy”.
She says: “The partnership felt incredibly natural It gave us the opportunity to tell that story thr