5 retailers that transformed their in-store experiences for the World Cup

Despite being a sporting event, the Fifa World Cup has an undeniable impact on UK retail.
Earlier this month, Debenhams Group reported that the event had driven a surge in its fashion football sales, while Co-op returned to market share growth for the first time in a year, as warmer weather and the start of the World Cup helped drive a rise in supermarket spending.
Conversely, at the start of July, BDO reported that the heatwave and World Cup weighed on discretionary retail spending in June, as