In pictures: eve Sleep launches first-ever ‘Bed Battle’ pop up in London

Online mattress retailer eve Sleep has opened its first-ever pop up in London’s Southbank to celebrate the launch of its new wunderflip range.
The weekend pop up ‘Bed Battle: Team Firm vs Team Soft’ is located at Gallery@Oxo and invites consumers to test out the new collection through several interactive activations to determine which mattress they prefer.
The pop up, running until 5 May, marks the first major move since the retailer relaunched its entire product range last mon